What Happens When You Take Cortisol Out of Creativity?

We talk a lot about AI in terms of its speed, its efficiency, and its capacity to help us automate and accelerate. But there’s something subtler—and potentially more transformative—at play when we introduce tools like ChatGPT into our thinking process: the absence of cortisol.

Cortisol is the stress hormone. It’s what floods our system when we feel fear, judgment, pressure, deadlines, or the looming threat of being wrong in front of other people. It evolved to protect us in moments of danger, but in modern life, it often overreaches—especially in spaces where ideas are born. Brainstorming under scrutiny. Writing for a critical audience.

Speaking up in a room full of peers who might not see the world the way you do. These moments don't just trigger anxiety—they literally change the chemistry of our thinking.

And here’s where AI enters with a radical proposition: What if we could ideate, explore, write, and refine without triggering cortisol at all?

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