Seeing Differently
- wmjclarke
- Oct 13
- 1 min read
Most organizations treat vision like a motivational poster stapled to the break-room wall. It’s a projection—a grand future we hope to manifest if we just squint hard enough and get the font right. Something like: “To be the leader in [insert industry], driving excellence, innovation, and impact.”
But what if we’ve been thinking about vision all wrong?
In Seven Brief Lessons on Physics, Carlo Rovelli offers a definition from science that could re-frame what vision means for organizations:
“Vision — the capacity to see things differently than they have previously been seen.”
Not to see the future, but to see differently. Not to forecast, but to re-frame. Not a destination, but a shift in perception.
That’s the unlikely thing. We don’t need more declarations. We need better eyes.




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