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Seeing Differently

Most organizations treat vision like a motivational poster stapled to the break-room wall. It’s a projection—a grand future we hope to manifest if we just squint hard enough and get the font right. Something like: “To be the leader in [insert industry], driving excellence, innovation, and impact.”


But what if we’ve been thinking about vision all wrong?


In Seven Brief Lessons on Physics, Carlo Rovelli offers a definition from science that could re-frame what vision means for organizations:

“Vision — the capacity to see things differently than they have previously been seen.”

Not to see the future, but to see differently. Not to forecast, but to re-frame. Not a destination, but a shift in perception.


That’s the unlikely thing. We don’t need more declarations. We need better eyes.


 
 
 

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